Projects - Strategic Moves

Proof Points

Strategic Moves serves local, regional, and national organizations across a range of sectors (and sometimes even international ones). Here are some of our strategic projects:

imagiNorthern/ Creative Manitoba / University College of the North: Design online surveys for artists and arts organizations to map arts and culture eco-system in Northern Manitoba (2022); co-facilitate and develop Northern Manitoba Arts Action Plan (2023); 2nd Annual Northern Arts Workshop, organizing committee and facilitator, The Pas / OCN (2024); 3rd Annual Northern Arts Workshop, organizing committee and facilitator, Thompson, MB (2025); Community Conversations on Governance for ImagiNorthern including organizational structures (2025-2026)

City of Flin Flon, Strategic next Steps in the Development of the North Central Canada Centre for Arts and Environment (NCCCAE), a proposed major infrastructure project in Flin Flon in partnership with ImagiNorthern, Flin Flon Arts Council and many others. (2023); Gaps Analysis re: Making the Case for the NCCCAE (2025)

Yellowknife Dance Collective, Strategic Plan to lead to professionalization of the organization (2025)

Harbourfront Theatre (Summerside, PEI) – research and development of audience development strategy and plan (2025)

Manitoba Arts Network – Design and Lead Pilot Program on Audiences at the Centre: Reimagining the Customer Relationship (2025-2026); Manitoba Showcase workshop series (2023); Develop and provide training to operationalize an Audience Research and Insights Program for MAN members (2022); Digital Assessment and Strategies for events, generating member value and developing new digital services; Help develop a provincial Digital Innovation Working Group (PUMA – Powering Up Manitoba Arts) (2021); Making Tomorrow Better: Taking Digital Action in the Arts workshops (2020-2021)

Capitol Theatre (Moncton, NB) – Research and Messaging Approach re; Municipal Funding (2025); Research and Development for 3-year marketing and revenue growth strategy (2024); Research and Development of an organizational Digital Strategy (2023); Financial Analysis of Performing Arts Events – Rentals and Own Presentations (2022); Research and development for Strategic Plan 2022 – 2027 (2021-2022); Research and Development of Rental Attraction Strategy (2019); Review results from previous plan and develop 3-year revenue growth strategy (2018-2019); Consult on audience research and prepare comprehensive 3-year Marketing Strategy (2015-16)

Amautiit / Nunavut Inuit Women’s Association (Iqaluit, NU) – Planning Retreat and research to develop a new 5-year strategic plan (2025)

Churchill Creative Collective, Feasibility Study for the establishment of a Churchill Creative Hub (2024)

CAPACOA (Canadian Arts Presenting Association) and Regional Presenting Networks (since 2011): Lead The Value of Presenting: A Study of Performing Arts Presentation in Canada and deliver customized professional development training and presentations and CAPACOA Conference presentations and workshops (since 2011 and ongoing).

City of Kelowna, Workshop and 1-on-1 consultations with arts and cultural organizations under the theme of Beyond Transactions: How Membership &
Subscription Models Can Build Sustainable Relationships and Revenue Streams (2024)

Government of Nunavut, Feasibility Study for the creation of a Nunavut Arts Council (2023-2024); Develop the first Nunavut Public Art Initiative including design of peer review process. (2020)

Flin Flon Arts Council (Flin Flon, MB), Strategic Plan (2023)

Northern Arts & Cultural Centre (Yellowknife, NWT) – 5-year strategic plan 2024 to 2029 (2024); 5-year strategic plan (research and development) (2018)

deCoste Centre (Pictou, NS), 5-year Strategic Plan 2024 to 2028 (2023-2024); 5-year audience development plan, including audience research, patron profiles, growth strategies (2017), 5-year business plan (2017), update to economic impact study (2018)

The Whitehorse Star (Whitehorse, YT), Market Research (2024)

Yukon Historical and Museums Association (Whitehorse, YT) – Research and Development of Digital Strategy (2023-2024)

Tourism and Culture, Yukon Government – Conduct background research for Creative and Cultural Industries Strategy; facilitate public consultation sessions (2019); Go Digital Tourism Summit – workshops (2024)

Vancouver Island Symphony (Nanaimo, BC) – 5-year Strategic Plan (2023)

Business for the Arts (Toronto, ON) – artsvest: Amplify and Engage: A Dynamic Marketing Workshop for Arts Administrators (2023); AI Tools for Smaller Arts Organizations (2025)

Chester Playhouse (Chester, NS) – 3-year Marketing Strategy (2023)

Rivers to Ridges, Whitehorse, Yukon – International Market Study and Development of Marketing Strategy for Land-based outdoor education social enterprise (2023)

BC Touring Council, 3-year Strategic Plan (2023); Rebranding and Renaming Project; Develop suite of Organizational Policies, updated Bylaws for ratification (2023)

BC Music Festival Collective, 3-year Strategic Plan (2022)

Mass Culture (Toronto, ON). Arts Service Organizations – Positioning a Future Forward – Digital Solutions Pathways facilitation and conference presentation (2022-2023)

MonstrARTity / Bollywood Monster Mashup (Mississauga, ON) – Research and development for a Digital Strategy and Implementation Plan (2022-2023)

Magnum Opus Management/The Pitch Inc, Whitehorse, Yukon – ThePitch.ca: Digital Showcase/ Marketplace for the Performing Arts. Project manager to build and market this B2B software application to bring artists in buyers together 24/7/365. (2020-2024)

The Heart of Riverdale (Whitehorse, Yukon) – Digital Needs and Maturity Assessment and Strategic Action Plan (2022-2023); Digital Action Plan Implementation coaching (2024)

Fredericton Playhouse – Research and development 3-year Marketing Strategy and implications for Human Resources (2022); Rebranding research and development including creative direction for implementation (2020); Design and facilitate community stakeholder presentation and workshop to articulate a compelling vision for new performing arts centre (2016)

Hermione Presents/SpringWorks Festival – Puppetry Arts Digital Evolution – a national digital literacy and intelligence initiative for puppetry and multi-disciplinary arts in Canada (2021-2022); World in a Weekend marketing strategy for SpringWorks and Stratford Summer Music Festival (2022); Digital Business Model Evolution (2023)

Home Routes / Chemin Chez Nous – Digital Assessment and Evolution of Post-COVID Business Strategies (2021); Development of a hybrid – digital and in-person – business model (2021); Research, develop and implement an open, linked data strategy centred on Wikidata to enhance discoverability of artists and entities related to Home Routes (2021-2022); Business requirements and user research for a custom Digital Tour Management System to activate Home Routes’ New Host Model (2022-2023)

Yukon Employees Union (Whitehorse, YT) – Design and facilitate Strategic Planning sessions (2022)

Craft Nova Scotia (Halifax, NS) – Organizational and Program Review through Equity, Diversity and Inclusion lens (2021-2022)

Imperial Theatre (Saint John, NB) – Research and develop a 10-year Fund Development Strategy (2023); Research and develop 3-year Marketing Strategy (2022)

Mission Folk Music Festival (Mission, BC) – Rebranding Strategy and Digital Action Plan (2021-2022)

City of Vancouver – Heritage Awards Event – Concept Redevelopment in light of COVID exploring digital-only, in-person-only and hybrid award ceremony through a lens of reconciliation and equity, diversity and inclusion. (2021)

Yukon Hospital Corporation – Strategic Plan 2022 – 2027 research and support for development (2021-2022)

Yukon University – Lead development of the University’s 5 year Strategic Plan 2022 – 2027 (2020-2021); Lead research for development of strategic marketing and communications plan (2021); Digital expert for the Elevate Program for tourism industry (2021); Marketing and Digital Expert in the Pivot Program to support business and entrepreneurs to pivot their business as a result of the COVID-19 pandemic response (2020)

Alianait Arts Festival (Iqaluit, NU): Strategic Plan 2022-2026 (2020-2021); Strategic Plan 2014-2019 (2013-2014)

Atlantic Presenters Association – Making Tomorrow Better: Taking Digital Action in the Performing Arts – A custom series of Digital Literacy workshops in 6 provinces and 2 territories (2019 – 2021); Curated and facilitated Building a Digital Arts Nation conference in November 2021 (2021); 5-year strategic plan (research and development) (2019); Workshops and Presentations for members (2011 – present)

Feral Arts, Australia – Design and facilitate Arts in the Digital World: Inspiration from Canada (2021)

STO Union – Digital Marketing Strategy and Dissemination Business Plan (2021)

BC Museums Association & Heritage BC – Future Perfect: Part 1 – Guide to Designing Awesome Online Events and Conferences including case studies; Part 2 – A New Breed: Your Guide to Creating Effective Blended/Hybrid Conferences and Events (2020-2021)

Yukon Transportation Museum – Advise on digital business models for products and services – Launch Pilot with Yukon Spin (2020-2021); Research and evolve Digital Strategy (2023)

Queer Yukon / Yukon Pride Centre – Design community-based strategic planning process, facilitate strategic planning retreat and develop 5 year strategic plan for start up and initial operations for Yukon Pride Centre (2020-2021); Branding Strategy including naming, creative brief for design of branding assets, visual communications (2021)

Capital Regional District (CRD): Led broad-based community engagement and consultation process to identify key implementation strategies designed to achieve the goals of the CRD 2015-18 Strategic Arts Plan (2016); Facilitate 2nd annual Arts Champions Summit (2018); Stage One: A public conversation about performing arts facilities in the CRD – report and recommendations (2020)

Western Arctic Moving Pictures Society, Yellowknife, NWT – Digital maturity and needs assessment; digital strategy (2020)

National Arts Centre (2006 – ongoing): Qualitative and quantitative audience research, demographic studies, customer data analysis, program testing, audience development and marketing strategies, forecasting, strategic counsel – serving all disciplines and initiatives at Canada’s largest performing arts centre.

Ladysmith Arts Council – Digital Literacy project, design and facilitate Vancouver-Island wide strategy meeting for arts organizations; presentation on how to in digital marketing (2019)

Conseil des arts Temiskaming Arts Council – 3 year strategic plan (research and development) (2019) South Temiskaming Cultural Sustainability Project (Temiskaming Shores, ON) (2016): Design and facilitate Cultural Roundtable toward formation of an Arts Council.

Kawartha Youth Orchestra – Feasibility Study for Social Development Through Music program (el Sistema- inspired) (2018-19)

Folk Music Canada – 3-year plan including export development (2018)

Propeller Dance – strategic planning (external research; strategy retreat) (2018-2019)

Nakai Theatre – 5-year strategic plan (research and development) (2018)

Music Canada Live, 3-year business plan (evaluation and development) (2017-18)

Digital Innovation Council for the Performing Arts, co-chair with Frédéric Julien, (CAPACOA). Published in April 2017: Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges. Flowing from our initial explorations within The Value of Presenting study, we are embarking on a new national initiative to identify and investigate opportunities for emerging digital technologies in the performing arts; with a particular interest in exploring feasibility of a future-technology web-based/digital dissemination platform. (2016 >>> future)

Klondike Institute of Art and Culture (Dawson City, YT) 2015: 5-year strategic plan; 2016: marketing planning and custom training; fund development plan. 2016: marketing planning and training; fund development plan and case for support. 2017: fund development strategies

SPARC: Supporting Performing Arts in Rural Communities (Haliburton, ON): Network Symposium key note (2014) keynote and workshops (2016); Network Summit facilitation and content expert (2014); presentation and workshops (2018); Membership Engagement Plan (2023)

Yukon Hot Springs (2016): Web strategy – Web requirements document and information architecture for investment website.

AOE Arts Council (Ottawa, ON): 2015-2017: Renaming process including marketing research to better reflect existing scope and range of activity and strategic plan 2015-2020

Ottawa Public Health (2015): Research and review of status of Youth Engagement Strategies in Public Health.

Creative City Network of Canada; Summit presentations (2012 Victoria, 2013 Ottawa, 2015 Kelowna, 2017 Halifax); CCNC in your Community Facilitation (2012 Victoria, 2015 Kelowna) and reporting; strategic planning board retreat (2015 Kelowna)

Island Mountain Arts, (Wells, BC) (2015): Design and facilitate Strategic Planning Retreat

Northern Exposure Conference, (Wells, BC) (2015): Facilitate and lead conference sessions; (2020) Workshops and Panel facilitation for digital conference

Canadian Public Arts Funders – panelist on Characteristics of Rural and Remote Arts Communities (2022); CPAF: Discussion paper and presentation on Strategic Communications focus Value of the Arts (2015)

Canadian Border Services Agency – CBSA (2015): Recruitment Marketing Strategy

Canada Council for the Arts: Yes I Dance Survey for the Dance Mapping Project – communications and recruitment (part of EKOS Research team), Social Impact of Dance Organizations survey (2013-2015); Digital and social media strategy for Governor General’s Visual and Media Arts Awards (2015) and Governor General’s Literary Awards (2015); Digital Strategy Fund juries (2018, 2019)

Tourism Industry Association of the Yukon: Presentations and workshop on Cultural tourism and online marketing (2015)

Wilderness Tourism Association of the Yukon: Online marketing workshop (2015)

Alcatel-Lucent, Ottawa, ON – Data visualization/Dashboard for Global Executive Team (2015)

Yukon Arts Presenters Summit / N3 Summit: Marketing training; keynote; arts, culture and tourism sector expertise (Reflections on summit) (2014 and 2018)

Brookside Music (Midland, ON): Research and development of marketing strategy and plan (2015)

Culture Days Ontario: Research on Organizational Sustainability and Funding Avenues (2011)

Iridium Communications – McLean, VA & Chandler, AZ: Surveys of global partners, employee focus groups, communications audits and user acceptance testing of corporate web site (2009-2015)

National Research Council – Canada Institute for Science and Technology Information: Rebranding – research and strategy development for Canada’s National Science Library (2010)

Storytellers of Canada: Develop external communications strategy and deliver training webinars and national conference presentations (2010-2011)

Ottawa Storytellers: Research and Audience Development Strategy (2010)

City of Cornwall, Economic Development: Place branding – Research on rebranding City of Cornwall and design grassroots initiative (2006-2007)

United Counties of Stormont, Dundas and Glengarry: Place branding – Research and consultation (2009)

Canadian Geographic: Canadian Atlas Online – Editorial direction and scripting (2003-2013)