Proof Points

Strategic Moves serves regional, national and international organizations across a range of sectors. Here are recent projects:

deCoste Centre, 5-year audience development plan, including audience research, patron profiles, growth strategies (2017)

Digital Innovation Council for the Performing Arts, co-chair with Frédéric Julien, (CAPACOA). Published in April 2017: Digitizing the Performing Arts: An Assessment of Opportunities, Issues and Challenges.  Flowing from our initial explorations within The Value of Presenting study, we are embarking on a new national initiative to identify and investigate opportunities for emerging digital technologies in the performing arts; with a particular interest in exploring feasibility of a future-technology web-based/digital dissemination platform. (2016 >>> future)

Capital Regional District (CRD) Arts Service  (2016): Led broad-based community engagement and consultation process to identify key implementation strategies designed to achieve the goals of the CRD 2015-18 Strategic Arts Plan. (Victoria, BC and 15 neighbouring municipalities and electoral areas)

National Arts Centre (since 2006): Qualitative and quantitative audience research, demographic studies, customer data analysis, program testing, audience development and marketing strategies, strategic counsel – serving all disciplines and initiatives at Canada’s largest performing arts centre.

Klondike Institute of Art and Culture (Dawson City, YT) 2015: 5-year strategic plan; 2016: marketing planning and custom training; fund development plan. 2016: marketing planning and training; fund development plan and case for support. 2017: fund development strategies

SPARC: Supporting Performing Arts in Rural Communities (Haliburton, ON): Network Symposium key note (2014) keynote and workshops (2016); Network Summit facilitation and content expert (2014)

Fredericton Playhouse (2016): Design and facilitate community stakeholder presentation and workshop to articulate a compelling vision for new performing arts centre.

Yukon Hot Springs (2016): Web strategy – Web requirements document and information architecture for investment website.

Capitol Theatre (Moncton, NB) (2015-16): Consult on audience research and prepare comprehensive 3-year Marketing Strategy

AOE Arts Council (Ottawa, ON): 2015-2017: Renaming process including marketing research to better reflect existing scope and range of activity and strategic plan 2015-2020

South Temiskaming Cultural Sustainability Project (Temiskaming Shores, ON) (2016): Design and facilitate Cultural Roundtable toward formation of an Arts Council.

Ottawa Public Health (2015): Research and review of status of Youth Engagement Strategies in Public Health.

Creative City Network of Canada (2015): Design and facilitate Strategic Planning Retreat

Island Mountain Arts, (Wells, BC) (2015): Design and facilitate Strategic Planning Retreat

Northern Exposure Conference, (Wells, BC) (2015): Facilitate and lead conference sessions

Canadian Public Arts Funders – CPAF (2015): Discussion paper and presentation on Strategic Communications

Canadian Border Services Agency – CBSA (2015): Recruitment Marketing Strategy

Canada Council for the Arts (since 2013): Digital and social media strategy for Governor General’s Visual and Media Arts Awards and Governor General’s Literary Awards (2015); Dance Mapping Study: 1) Yes, I Dance survey communications strategy to engage all types of dancers in Canada (2013-14); 2) Dance Organizations and Social Impact survey (2015-2016)

Tourism Industry Association of the Yukon: Presentations and workshop on Cultural tourism and online marketing  (2015)

Wilderness Tourism Association of the Yukon: Online marketing workshop (2015)

Alcatel-Lucent (2015) – Data visualization for Global Executive Team

Yukon Arts Presenters Summit: Marketing training; keynote; arts, culture and tourism sector expertise (Reflections on summit) (2014)

CAPACOA (Canadian Arts Presenting Association) and Regional Presenting Networks (since 2011): Lead The Value of Presenting: A Study of Performing Arts Presentation in Canada and deliver customized professional development training and presentations and CAPACOA Conference presentations and workshops.

Ongoing presentations and workshops for regional presenting networks (2011 to present) in all parts of Canada

Brookside Music (Midland, ON): Research and development of marketing strategy and plan (2015)

Alianait Arts Festival (Iqaluit, NU): Strategic Plan 2014-2019

Magnetic North Theatre Festival: Strategic Renewal – Brand and Marketing Assessment and Strategy Development (2012-2013)

Culture Days Ontario: Research on Organizational Sustainability and Funding Avenues

Iridium Communications Inc. (since 2009): Surveys of global partners, employee focus groups, communications audits and user acceptance testing of corporate web site

National Research Council – Canada Institute for Science and Technology Information: Rebranding – research and strategy development for Canada’s National Science Library (2010)

Storytellers of Canada: Develop external communications strategy and deliver training webinars and national conference presentations

Ottawa Storytellers: Research and Audience Development Strategy

City of Cornwall, Economic Development: Place branding – Research on rebranding City of Cornwall and design grassroots initiative

United Counties of Stormont, Dundas and Glengarry: Place branding – Research and consultation

Canadian Geographic: Canadian Atlas Online – Editorial direction and scripting (since 2003)

Contact us to request case studies on these and other projects.