Category Archives: Value of Presenting

Why LTE (4G) Networks are a major opportunity or threat in the performing arts

Or in plain language: what are 4G speeds on LTE networks which started to come online in Canada in 2012 going to enable for theatre goers and dance attendees as well as presenters and producing companies?

During the first year of conducting Value of Presenting workshops there was little appetite to consider anything but the utility of social media in selling tickets. A breakthrough happened at the CAPACOA conference in January 2013 and now it feels like more and more presenters are beginning to see that web-based mobile technologies are going to create leaps in value for audiences and perhaps artists, producers and presenters. We presented at the Creative City Summit in Ottawa in May 2013 what we found out from Canadians and presenters about their use and attitudes to digital technologies and how Canadians’ views of what “live” means to them might be evolving.

At APAP|NYC we presented on this topic (PDF) this month as well and just last week the 2014 CAPAOCA conference featured a successful workshop with presenters on the opportunities, the values of both streamed and live experiences, facilitated by Frederic Julien from CAPACOA.

Watch this Youtube video by Alcatel-Lucent which was created in 2009 (!) to demonstrate their technology vision and emerging capabilities. The final minute shows a vision of a performing arts experience, begging for a presenting business model!

What will the successful strategic move look like?

Value of Performing Arts Presentation – So, what?

Since the release of the final report of 2 years worth of study, consultation and research to shed new light on the individual, community and societal values, benefits and impacts of performing arts in the lives of Canadians and Canada, I have had many opportunities to turn toward the So, what? and the Now, what?

The Value of Presenting is living research that I apply in my consulting practice every day, spanning from brand strategy and audience development with Magnetic North: Canada’s Theatre Festival to strategic planning with Alianait Arts Festival to ongoing consulting with the National Arts Centre.

A large part is giving public presentations and leading workshops. This winter is rich with travel to help presenters and the whole presenting ecosystem contemplate a few ideas – and share my perspectives based on this extensive research and my strategy and marketing practice:

  • Audience development: A roadmap to engaged audiences and vibrant communities
  • Performing arts for all: Utopia or Destiny?
  • The opportunities and challenges that the rapid evolution of communications technologies hold
  • How to lead audiences to new artistic experiences

Here is a list of 2014 workshops and conferences, that are being organized this winter. As event webpages appear I will add links to session and registration information:

In all of this work, I am discussion a vision of vibrant communities fueled by performing arts and its community-engaged partnerships.

Launched! Landmark Study on Benefits of the Performing Arts

I have spent 2 years on this epic exploration that had me visit eight provinces, one territory and meet over 1,000 people who work in the performing arts.

Here’s part of the press release (click for full release) and the report and infographic links:
April 29, 2013 – Performing arts presenting generates a wide range of benefits for Canadians, the communities they live in and society at large, according to a report prepared by Strategic Moves and released today by the Canadian Arts Presenting Association (CAPACOA).

The Value of Presenting: A Study of Performing Arts Presentation in Canada includes a comprehensive historical and contemporary overview of the performing arts ecosystem. It reveals that performing arts are valued by the vast majority of Canadians – across socio-economic differences – and it provides a new perspective on younger Canadians’ interest in live performing arts. Most importantly, the study identifies a broad range of public benefits associated with performing arts presentation, including better health and well-being, greater energy and vitality in communities, and a more caring and cohesive society.

The Value of Presenting report cover Infographic of performing arts attendance data Infographic about the benefits of performing arts
Read the full report View the infographic View the infographic

Canadian Atlas Online

If reading reports isn’t your thing read on: I am thrilled that we were able to partner with the one-of-a-kind Canadian Geographic, in putting together a brand new, unique thematic for the Canadian Atlas Online. This thematic aims squarely at the public in general, and the education sector in particular. It offers a look at performing arts in Canada historically, geographically and in terms of the many benefits Canadians receive. And all that in short, to-the-point descriptions, videos and games! The team at Banfield-Seguin & Porkcoffee did an extraordinary job putting my scripts, finely edited by Canadian Geographic’s team, together and making some complex concepts come to life in short and poignant videos!

http://www.canadiangeographic.ca/atlas/themes.aspx?id=performingarts&sub=performingarts_basics_introduction&lang=En

 

Making information accessible

Long, comprehensive reports, however enthralling, are, at best, read by a minority. That’s why I have been preparing smaller, focused supplementary reports for the Value of Presenting study.

A report on Francophone minorities in Canada: La diffusion des arts vivants dans la francophonie canadienne (PDF)

Special Report Rural Northern Presenting (PDF)

And the presentation in Powerpoint format I used for a couple of webinars to discuss this information with rural and Northern presenters earlier this month:
Presentation Rural Northern Presenting Highlights (PDF)

A special report on Dance Attendance Supplementary Analysis (PDF)

These reports go beyond the Interim Report that spawns them by deepening the specific information from our survey of the Canadian public.

Additional segment reports will be published over the spring to help Canadian presenters and anyone interested see themselves more clearly in this sector-wide study.

Media coverage in articles and interviews is summarized in this post.