In the last few days I’ve lead two Q and A workshop sessions with completely different clients to help them understand how they can start to use the web for much more than, well, than having a web site.
Helping clients draw the connections between their own site and how to drive the right kinds of traffic to their site means that they can become a lot more effective in their marketing, relationship building or sales efforts.
It’s been interesting to speak about these issues to non-specialists – being understood seems to involve a lot of non-web metaphors that are grounded in people’s real lives. (Something about marketing speak that mystifies and obscures rather than enlightens sometimes.)
Anyhow, having done these two sessions I now have a ready-to-go, customizable workshop on how to think about integrating online channels and using anything from SEO to search marketing to facebook or myspace and other social networking fora, to lead generation and nurture to e-news to RSS and whatever else we will be able to do on line next. Since surely its greatest hallmark remains its “evolution.”