I stumbled upon this worthwhile blog post musing by a mid-western orchestra musician – via Orchestra Canada’s Facebook presence. The discussion in the symphonic world continues unresolved.

For some time I have wondered about the desire for audience participation, audience loyalty, audience engagement that does not go beyond what an orchestra/ music director/ musician might want from that audience. That is that it appears as though the concepts of participation, engagement, loyalty are great as long as they are delivered on the orchestra’s terms rather than on a give a take between audience and orchestra.

I suspect that the habits, the deference, the stifling of the audience’s participation that classical music performance has earned a reputation for are difficult to sell to a savvy, media-enriched and fully empowered, performing arts attending audience of Gen Xers (the oldest Gen Xers are about 45 now). This is an independent generation; they create and engage but not in one-way sort of set up. They are sophisticated consumers as consumers; whether they know much about the classics is not what it’s about.

A line from a piece I wrote 5 years ago while assembling generational profiles to inform marketing decisions jumped out at me again: “Gen Xers tend to look to be entertained in a friendly atmosphere rather than simply accepting others authority and doing as they are told without understanding why.”

They know they can spend their 24 hours every day in ways they find highly rewarding and appealing without being told when to clap, when to be quiet, when to be in awe, when to engage. What will it take for classical music to break through its well-earned reputation that somehow places the service to the music above the service to the audience?