The art of strategy:  Building relationships and your organization

Strategic Moves is an insight-driven consultancy that operates at the crossroads of research, strategy and marketing.

We provide a full spectrum of services designed to build lasting momentum and realize your goals. From community consultations to online marketing, we have the breadth of expertise to recommend the right actions to shape how your markets, communities, employees or stakeholders see you.

Our approaches are founded on a deep, detailed understanding of your organization, its environment, and the people you serve.

In the arts: Turning insight into action

ValueofPresentingOur work is nationally recognized for the landmark study on The Value of Presenting:  A Study of Performing Arts Presentation in Canada©2013; commissioned by the Canadian Arts Presenting Association (CAPACOA) and for providing strategic insight, championing contemporary marketing practices, and delivering practical training in the arts sector.

In addition to its long-established Ottawa office, Strategic Moves has opened office in Whitehorse, Yukon in 2015.


Strategic Moves acknowledges that Ottawa is located on unceded and unsur­ren­dered Algonquin Ter­ri­tory. That means there are cur­rently no treaties that apply to this land that establish an agree­ment for its use by settlers.

Strategic Moves (Whitehorse) acknowledges the Traditional Territories of the self-governing Kwanlin Dün and Ta’an Kwäch’än First Nations and any other Nations who have cared for this land over many millennia. We recognize specially that in accordance with the Kwanlin Dün First Nation Final Agreement, arrived within the Umbrella Final Agreement between Yukon First Nations and the Government of Canada, the settlement land of the Kwanlin Dün First Nation includes Whitehorse.